Short Description
Digital transformation, beyond being merely a technical process, stands as a pivotal strategy for success, altering the business operations of companies in today’s global business landscape. The case study of CAM Engineering from Novi Sad illustrates a successful digital transformation in the parking industry, utilizing SmartRes – an innovative project based on the use of artificial intelligence that completely revolutionizes parking management and payment systems.
City: Novi Sad
Website: http://cam.co.rs/sr/naslovna/
Sector: Information Technology
Activity: Providing advanced technological solutions with a focus on artificial intelligence and automation
Company Portrait
CAM Engineering, a company founded a decade ago in the Serbian technology hub of Novi Sad, has grown into a renowned technical institution specializing in advanced software and hardware solutions for business and industrial sectors. Gathering an elite team of over twenty engineers with extensive experience, the company has positioned itself as a leading innovator in the fields of artificial intelligence, automation, data analytics, and the Internet of Things (IoT).
CAM Engineering has devised a variety of solutions ranging from sophisticated parking management systems to complex control tools for automation in various types of facilities. In addition to developing its own solutions, the company also offers comprehensive services in leasing top technical resources and maintaining a wide range of systems, whether its own products or not.
Through geographical diversification, the company has established significant international influence, with as much as 40% of total revenue coming from operations outside Serbia. With an impressive portfolio that includes seven patented innovations and a series of prestigious awards for technical excellence, CAM Engineering remains committed to its mission of continuously pushing boundaries and shaping the future of the technical sector.
Requirements
To achieve the transition to digital transformation with maximum efficiency, CAM Engineering engaged a CDT consultant. Given the company’s already exceptionally high level of digitalization, the priority was set on building a deep and nuanced understanding of the specific needs of clients. In this context, methods of analytics and user experience listening were applied, including sophisticated techniques such as customer journey mapping. This deep analytical intervention allowed the team not only to identify but also to understand the ‘gaps’ and unmet needs and challenges faced by companies in managing parking facilities, as well as their end-users.
The strategy for digital transformation was then shaped based on these insights. It also took into account the team’s intrinsic competencies and previous experiences, as well as strategic alliances with partners in the IT sector. The ultimate goal of this thoroughly elaborated strategy was the development of innovative products and services, with a focus on the application of artificial intelligence. Special attention was dedicated to the development of algorithms and the application of machine learning, to enable adaptability and scalability of solutions in line with the dynamic market needs.
AI Solution
In an effort to address the frequent and challenging problem of finding available parking spaces, CAM Engineering initiated an innovative project named SmartRes. This project is not only ambitious but also pivotal, with the goal of revolutionizing the parking industry landscape. SmartRes is designed to enable users to efficiently locate available parking spaces and provide parking owners with a tool for optimized management of their resources.
SmartRes relies on an advanced sensor system supported by artificial intelligence. Specifically, the system uses sophisticated sensors to detect cars and intelligent tags that are used to identify reserved parking spaces. These tags are synchronized with a centralized control center that monitors availability and occupancy of parking spaces in real time.
For instances of reserved parking spaces, SmartRes offers owners the ability to receive instant notifications if an unauthorized car is present in the reserved spot. Based on this critical information, parking owners can take appropriate actions, whether to call the parking service for intervention—through towing unauthorized vehicles or to allow the car to stay if previously agreed upon. This level of detail significantly enhances parking space management, minimizes conflicts, and maximizes capacity utilization.
When it comes to parking for special users, the SmartRes system in real-time informs parking services about the presence of vehicles without proper permits. It also provides users with insight into the current occupancy of parking spaces, as well as accurate predictions about the expected time of availability for individual spots. This holistic approach not only optimizes the operational efficiency of parking services but also improves the user experience, enabling drivers to proactively plan their parking and travel.
Measuring Success
SmartRes has not only introduced a revolutionary solution in the parking industry but has also redefined the paradigm of sustainable business and profitability within CAM Engineering. Going through a successful digital transformation has not only enabled the company to position itself as a pioneer in the application of artificial intelligence but has also reshaped the way customer value and operational efficiency are perceived and achieved.
The company has managed to create measurable customer value through innovation, optimize its operational efficiency, and simultaneously position itself as a key player in leading the application of artificial intelligence. This has given CAM Engineering competitive advantages that are almost incomparably valuable.
With strategic plans that are clearly developed, CAM Engineering is committed to continuous investment in the development of new products and services, with a special focus on broader applications of artificial intelligence. This holistic vision suggests that CAM Engineering, in the near future, will not only maintain its growth but also increase its market share and influence, establishing itself as an undisputed leader in its industrial niche.
Concluding Considerations
AI technology provides the capability for deep analysis of large data sets, enabling companies to identify complex patterns and predictive trends. This opens up space for designing products and services that are more than just reactions to current needs; they are strategically shaped to satisfy and anticipate user needs in the future. Through precise algorithms and rapid analytical methods, AI technology improves operational efficiency, enhances product development accuracy, and reduces operational costs.
Furthermore, the use of artificial intelligence offers companies the opportunity to pioneer industry standards and define entirely new paradigms. This is not just about optical corrections to existing processes or offering personalized customer service. It’s about the possibility of creating radical, innovative business models that can redefine the industrial landscape.
In such an environment, artificial intelligence is not seen merely as a technological add-on but as a critical element of strategic planning and decision-making, essential for directing innovation and shaping the future of both individual companies and entire industries.